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Archive for the ‘Reading Notes’ Category

Chapter notes for chapter 12:

  • RSS stands for Real Simple Syndication.
  • “From a public relations standpoint, there are three kinds of blogs: (1) corporate, (2) employee, (3) third-party.
  • The major photo sharing site is Flickr
  • Second Life is a major site in social media for public relations.

Information provided from Public Relations Writing and Media Techniques by author Dennis L. Wilcox.

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Get Techy With It

Chapter notes for Chapter 10 and 11:

  • E-mail is the most used form to distribute news releases through electronic news wires.
  • Make sure to use keywords that pertain to your client for search engines.
  • The primary source for journalists looking for news is an organization’s online newsroom.
  • Journalists depend on public relations people, and public relations people depend on journalists.
  • Media training is important for spokespersons of organizations.
  • Be accurate, truthful and provide outstanding service.

Information provided from Public Relations Writing and Media Techniques by author Dennis L. Wilcox.New Post

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Reading notes for Chapter 8:

  • It’s important to get to the point quickly when writing a radio release because you have a short amount of time to capture the attention of your listening audience.
  • “Public service announcements (PSAs) are short broadcast announcements used by nonprofit groups and pubic agencies.”
  • Producers of tv shows look for spokespersons with passion and strong opinions in the pre-interview process.

Information provided from Public Relations Writing and Media Techniques by author Dennis L. Wilcox.

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Make a Picture Pop!

Chapter notes for Chapter 8:

  • Cropping photos can be a good way to get rid of clutter in a photo, but be aware of ethics and context when you crop something out.
  • Typical, overused photos like lining people up in a line don’t work anymore.  Creativity is necessary.
  • It’s important to be aware of good picture taking practices if you are in the PR field.

Information provided from Public Relations Writing and Media Techniques by author Dennis L. Wilcox.

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Picture This…

Reading notes for chapter seven:

  • To be a good feature writer, you need to ask a lot of questions
  • Four approaches to feature writing: 1) distribute a general feature to a variety of publications; 2) write an exclusive article for a publication; 3) interest a freelancer or reporter in writing a story; 4) post feature articles on the organization’s website
  • It’s important to integrate photos in a feature story package
  • Several types of features: 1) case study, 2) application story, 3) research story, 4) backgrounder, 5) personality profile, 6) historical feature

Information provided from Public Relations Writing and Media Techniques by author Dennis L. Wilcox.

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Chapter six reading notes:

  • Fact sheets are one-page background sheets about an event, a product, or organization
  • When pitching a story through e-mail, keep the message brief and use a concise subject line using key words that tell the editor what you have to offer
  • A typical media kit folder is 9 by 12 inches and has four sides
  • The purpose behind pitching a story is to convince the editor to cover an event or to do a story

Information provided from Public Relations Writing and Media Techniques by author Dennis L. Wilcox.

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Chapter Five Reading Notes:

  • Who, What, When, Where, Why and So What?
  • There are five types of news releases (sometimes called press releases) including announcements, spot announcements, reaction stories, bad news and local news
  • Crucial parts of a news release: letterhead, contacts, headline, dateline, lead paragraph, body of text, boiler plate
  • Trying to cover all five Ws in a news release is not wise planning
  • You need to add hash tags or “-33-” at the end of your news release.
  • News Releases need to be done in AP style

Information provided from Public Relations Writing and Media Techniques by author Dennis L. Wilcox.

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