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Archive for April, 2011

TOW #4

My chapter is “Talking with the Groundswell.”  This chapter was very helpful to read because my mom has been asking me about how to use social media in business.  Here are some quotes for how to talk with the groundswell from page 103 in the groundswell book:

“1. Post a viral video.  Put a video online, and let people share it.  That’s what Blendtec did with its extreme blending videos.

2. Engage in social networks and user-generated content sites.  Creating a personality within social networking sites like MySpace is one of the simplest ways to extend your brand reach.  Turning it into a conversation is harder.

3. Join the blogosphere.  Empower your executives or staff to write blogs.  Integral to this strategy is listening to and responding to other blogs in the blogosphere-and that’s one way talking with blogs is different from issuing press releases.  In this chapter we show how HP uses blogs to its advantage.

4. Create a community.  Communities are a powerful way to engage with your customers and deliver value to them.  They’re also effective at delivering marketing messages, as long as you listen, not just shout.  We’ll show this through the example of Procter & Gamble’s beinggirl.com, a site for adolescent girls.”

Here are some tips from the same page about advertising:

“Worldwide, marketers spent more than $400 billion on advertising in 2006, according to PricewaterhouseCoopers.  Much of this money is spent on television commercials.  This is not talking, this is shouting.  Advertising thrives on repetition.  The two main measures are reach (the gross number of individuals screamed at) and frequency (the number of times each one hears the shout).  Advertising is about mass.”

My groundswell chapter was great.  I have recommended this book to my mom.  She started reading it when I brought it home for the weekend.  She has already taken pages of notes just on my assigned chapter that she plans to study!  This is a great book.

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Who are you wearing?

12 Apr

Photo: ppjumpping

Christian Dior announced Tuesday that he fired his chief designer John Galliano for making anti-semtic remarks. Natalie Portman, Academy Award winner for best leading actress in her movie “Black Swan” refused to wear Mr. Galliano’s dress to the Oscars.  She said that she did not agree with the statements that he made and she would not support him by wearing his dresses.  ”I am deeply shocked and disgusted by the video of John Galliano’s comments that surfaced today… In light of this video, and as an individual who is proud to be Jewish, I will not be associated with Mr. Galliano in any way. I hope at the very least, these terrible comments remind us to reflect and act upon combating these still-existing prejudices that are the opposite of all that is beautiful.” says Portman.

This article is from Katy Carpinello’s blog.

TOW #15

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TOW #13

I chose Rebecca Black’s video not because I particularly like it, but because it’s one of the most populare YouTube videos in the history of viral videos.  What does it take for a video to go viral?  It takes laughter!  It takes a lot of laughter.  People go to YouTube in hopes of escaping the dull every day cubicle work routine.  They want to be entertained.  But they don’t just want to be entertained.  They want to have something that they can share with their friends.  Telling a friend about a video you saw on YouTube is on some level, perhaps small, a reflection of yourself.  Most people want to appear “cool.”  Choosing a hit video to share with your friends can create an inside joke that lasts for months.  Who doesn’t want to take credit for a great inside joke?

Another reason videos go viral lies with the ability to spice up every day occurrences.  People want to see what they do every day in a new light.  Or better yet, they want to see things that they don’t think would actually happen to them or around them.  Another aspect of a viral video is sometimes stupidity.  Most people end up judging themselves against others.  Many people find a twisted comfort in making fun of the talent in others because it makes them feel adequate.  People want to believe that they could also make a viral video and become famous.  They want to feel more capable than those who are currently enjoying their own viral video success.

I don’t see viral videos going away any time soon.  People enjoy watching other people do stupid things.  People like to make fun of people, period.  Because of that, I think there will always be an audience for viral videos.  Good luck to you all who make a viral video, and stay safe!

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TOW #14.  This is an article from Laurie Cobb’s blog.

April 22, 2011

Lindsay Lohan’s Courtroom Drama

In sending Lindsay Lohan to jail, the judge said  she  might behave better after seeing "how truly needy women ... have to live."

Image credit: Alan Duke

Lindsay Lohan appeared in court today for what seems like the thousandth time this year.

She was sentenced to 120 days in jail until her lawyer made an appeal and posted a $75,000 bond for her to be temporarily freed.

Her brushes with the law have been very publicized and all of these offenses make me wonder something. How many times does she have to drive drunk, violate her probation and steal expensive necklaces before she actually has to face up to her crimes? I probably sound like an extremely cynical person, but it seems to me that her money gets her out of a lot of jams. I know the justice system is not perfect, and we have many brilliant and hard-working people striving to make sure it remains fair and balanced, but what does this entire mess say to a generation of young people?

It reminds me of my three-year-old when she hits her sister and thinks she can avoid a timeout. What happens when my little daughter avoids punishment?

It somehow teaches her she can do whatever she wants.

Punishment is a necessary and healthy part of life. Without it, we’d all be a wreck.


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"14963782" from jejacobson.wordpress.com

Here is a link to one of the best books I’ve read this semester.  It is a collection of essays by famous Christian men and women.

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"giada-de-laurentis-0604p28-m" from cookinglight.com

I want to cook like this woman.  Whenever I see Giada De Laurentis on my television screen, I usually keep it on that channel and take some time to learn about whatever it is she’s making that day.  I’ve only bought one cook book in my life (that I remember), and it was authored by Giada!

"delaurentiis_g_everydayitalian_200w.jpg" from cookbookswelove.com

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If you had to choose between Roger Federer and Rafael Nadal, who would you pick?

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